Tequila Sales Soar in the U.S. as National Tequila Day Approaches
Tequila enthusiasts have reason to raise a glass as sales of this iconic Mexican spirit continue to climb in the United States. According to industry reports, tequila sales have experienced a steady and impressive surge, with a 7.3% increase in 2022 and an already notable 6% increase so far this year.
One factor contributing to this rise in popularity is the emergence of canned cocktails, including tequila-infused seltzers, which have garnered a loyal following within the ready-to-drink category. With their convenience and refreshing taste, these canned concoctions have captured the attention of consumers who desire the perfect blend of convenience and flavor.
Sammy Hagar, founder of the renowned Cabo Wabo tequila brand, believes that tequila’s recent surge in popularity can be attributed to changing palates and the overall increase in quality within the tequila industry. As consumers become more adventurous and discerning in their tastes, they are turning to tequila as a sophisticated and versatile spirit. Hagar’s Cabo Wabo brand has become synonymous with tequila excellence, and their continued success is a testament to the rising demand for high-quality tequila.
As National Tequila Day approaches, restaurants and bars across the nation are hopping on the tequila bandwagon. To celebrate this beloved spirit, many establishments are offering special deals and promotions, such as discounted margaritas and tequila flights, to entice tequila enthusiasts to join in the festivities.
Additionally, celebrity-backed tequila brands have been making waves in the market. Kendall Jenner’s 818 Tequila is one such brand that has attracted significant attention. With the power of celebrity endorsement, these brands are capitalizing on the increasing interest in tequila, further cementing its status as a must-have drink.
For those looking to participate in National Tequila Day celebrations, various tequila cocktail recipes and tips are being shared. From classic margaritas to trendy palomas, cocktail enthusiasts can experiment with different flavors and techniques to find the perfect tequila-inspired concoction that suits their taste buds.
As tequila continues to enjoy a surge in popularity, it’s clear that this iconic spirit has firmly established its place in the hearts and palates of the American consumer. Whether sipped neat, mixed into a refreshing cocktail, or enjoyed in a ready-to-drink format, tequila offers a myriad of opportunities to be savored and celebrated. So, raise a glass and join in the festivities on National Tequila Day, because after all, life is too short for subpar tequila.
“Travel aficionado. Incurable bacon specialist. Tv evangelist. Wannabe internet enthusiast. Typical creator.”