Title: Former Twitter Director Esther Crawford Shares Insights on Elon Musk’s Takeover in Revealing Video
In a recently posted 14-minute video, Esther Crawford, a former director at Twitter, has opened up about her experiences at the social media giant before and after the takeover by Elon Musk. Crawford’s candid remarks shed light on the significant changes that occurred within the company following Musk’s arrival.
According to Crawford, Twitter had been “squandering its own potential” before Musk took the helm. She revealed that it was nearly impossible to hold underperforming employees accountable for their actions, hindering the company’s growth and progress. However, Musk wasted no time in asserting his authority; within the first few months of his takeover, he terminated more than half of Twitter’s workforce.
Crawford describes Musk as someone who is constantly “living in an echo chamber,” surrounded by individuals who simply agree with his ideas. She also highlights the fact that Musk tends to rely heavily on his gut instincts rather than data or expertise. Dealing with Musk’s personality was reportedly challenging, as he could abruptly shift from excitement to anger.
Despite offering criticism, Crawford recognizes Musk’s exceptional talent and leadership qualities. However, she also points out his lack of emphasis on proper processes and empathy, which she believes should be essential components of successful leadership.
Crawford’s journey at Twitter came to an unexpected end in February when she was laid off. Surprisingly, she views this event as the best gift she has ever received, likely indicating the level of stress and pressure she faced within the organization. Crawford had worked at Twitter for over two years following the acquisition of her startup, Squad.
After Musk gained ownership of Twitter, Crawford was tasked with leading the development of the company’s new subscription service, Twitter Blue. However, she was eventually laid off, leading her to go on a career break to travel the world.
Crawford’s insights provide a glimpse into the inner workings of Twitter during the transitional period under Elon Musk’s leadership. Her perspectives offer valuable insight into the challenges of working with an eccentric yet visionary entrepreneur. As she explores new horizons during her career break, Crawford’s experiences continue to shape her understanding of leadership and the dynamics within the tech industry.
“Prone to fits of apathy. Devoted music geek. Troublemaker. Typical analyst. Alcohol practitioner. Food junkie. Passionate tv fan. Web expert.”