McCreary County Record: McDonald’s Unveils New Spinoff Brand, CosMc’s, Set to Open First Location in Bolingbrook
Bolingbrook, Illinois – McDonald’s is set to shake up the fast-food industry once again with the grand opening of its first CosMc’s location in Bolingbrook, Illinois. The highly anticipated spinoff brand aims to provide a fast and convenient option for snacks and coffee on the go, catering to customers looking for a quick pick-me-up throughout the day.
With plans to open a total of 10 CosMc’s locations, including nine in Texas, by the end of 2024, McDonald’s is excited to test the waters with this new small-format chain. The company will spend the next year closely analyzing data from these test locations before making any decisions about expanding further.
Interestingly, the name of this new brand, CosMc’s, is derived from a beloved McDonaldland mascot called CosMc. CosMc appeared in advertisements during the late 1980s and early 1990s, and now the character is being brought back to the spotlight as the inspiration behind this exciting venture.
McDonald’s recent success with marketing its mascots, evident through the popular Grimace Birthday Meal earlier this year, has encouraged the company to further explore the power of these iconic characters. By leveraging the nostalgia and recognition associated with CosMc, McDonald’s hopes to create a memorable and enjoyable experience for its customers.
The menu at CosMc’s will delight fans with a mix of classic items and new offerings. Customers can expect to find popular staples such as Egg McMuffins and M&M McFlurries, ensuring there is something to satisfy every craving. Additionally, CosMc’s will introduce unique creations like Churro Frappes and pretzel bites, adding an exciting twist to the menu.
To give investors a glimpse of what to expect, McDonald’s showcased a promotional video highlighting the concept behind CosMc’s. The video positions these new locations as go-to destinations for a revitalizing snack or cup of coffee, ideally enjoyed at 3 p.m., the perfect time for a quick break.
As the opening of the first CosMc’s approaches, excitement is building among customers and industry insiders alike. With its promise of convenience, a diverse menu, and the resurgence of a beloved mascot, CosMc’s has the potential to become the next big hit in the fast-food scene. Stay tuned for more updates on this exciting development.
