Apple CEO Tim Cook recently confirmed in a video posted on CCTV’s Weibo account that the highly anticipated Apple Vision Pro virtual and augmented reality headset will be launching in China later this year. The headset, which launched in the U.S. in February with a starting price of $3,500, is set to enter a market already populated by local players such as Pico, owned by ByteDance, the parent company of TikTok.
Cook’s announcement comes after his recent visit to China, where he toured a new Apple store in Shanghai and attended the China Development Forum in Beijing. Despite facing a nearly 13% drop in sales of Apple products in the greater China region during the December quarter, Cook expressed his confidence in China’s potential and reaffirmed Apple’s commitment to the market.
The tech giant will undoubtedly face challenges in China, with factors such as consumer caution over spending and stiff competition from local companies like Huawei. However, Cook remains optimistic about Apple’s prospects in the region, particularly with the launch of the Apple Vision Pro headset on the horizon.
With the growing popularity of virtual and augmented reality technology, Apple’s entry into the Chinese market is sure to shake up the industry and provide consumers with new and innovative experiences. Stay tuned for more updates on the release of the Apple Vision Pro headset in China.
