National Cinema Day is set to make a triumphant return to the U.K. on September 2, 2023. With over 630 cinema venues already signed up to participate, this year’s event is shaping up to be bigger and better than ever before. Both major operators and smaller venues have joined forces to celebrate and promote the cinema experience across the country.
Last year’s National Cinema Day shattered records, attracting an astonishing 1.5 million admissions, which is three times the usual level. This comes as no surprise as attendance in U.K. cinemas has been soaring recently, thanks to the tremendous success of films like “Barbie” and “Oppenheimer.” The summer box office from May to mid-August is currently running 12% higher than last year, reflecting the increasing popularity of movie-going among British audiences.
Organized by Cinema First, with support from the Film Distributors’ Association and the U.K. Cinema Association, National Cinema Day is a highly-anticipated event in the film industry calendar. In order to reach as many people as possible, the event will be promoted through various marketing channels, including broadcast, digital, and outdoor platforms.
To encourage even greater participation, ticket prices for National Cinema Day will be reduced to just £3 ($3.75) for the entire day. This move aims to make the cinema-going experience more affordable for families, while also acknowledging the financial challenges many households still face.
Iain Jacob, chair of Cinema First, expressed his gratitude for the industry’s support and shared his hopes for an even more successful event than last year. With enthusiasm building, cinema-goers can look forward to a day filled with exciting films and memorable experiences throughout the country.
It’s worth noting that the U.S. is also set to celebrate National Cinema Day, which is scheduled for August 27. As the two countries unite in their love for cinema, this global celebration further highlights the lasting impact and appeal of the big screen.
Mark your calendars for September 2, 2023, and get ready to immerse yourself in the magic of the silver screen as National Cinema Day takes the U.K. by storm. Whether you’re a long-time moviegoer or a newcomer, this day promises to be an unforgettable celebration of all things film.
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