In a bustling week at the box office, Sony’s latest installment in the Ghostbusters franchise, Ghostbusters: Frozen Empire, made a strong debut with a preview earnings of $4.7M from 3,561 theaters. This figure was in line with the performance of its predecessor, Ghostbusters: Afterlife, and surpassed the earnings of the 2016 female-led Ghostbusters.
Directed by Gil Kenan and produced at a cost of $100M, Frozen Empire has garnered positive reviews from its audience, receiving an average rating of 4 stars and an 80% positive feedback. Despite the positive reception, there are concerns about its performance over the weekend as men have been the harshest critics.
With projections indicating the movie could propel the Ghostbusters franchise past the $1 billion mark, there is optimism for its success. However, competition from other releases such as Dune: Part Two, Kung Fu Panda 4, and Fathom’s The Ark and the Darkness and Rad may impact its box office performance.
On the other hand, Neon’s Immaculate starring Sydney Sweeney did not resonate well with audiences, receiving a lackluster rating of 2 1/2 stars and a 60% positive feedback.
Overall, the box office landscape continues to be diverse with a mix of sequels, remastered releases, and new titles vying for audience attention. As moviegoers navigate their choices, it remains to be seen how each film will fare in the competitive market.
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