ASUS, renowned for its Zenfone lineup, has reportedly shut down its Zenfone division, leaving many smartphone enthusiasts disheartened. According to a report from Technews Taiwan, ASUS has taken the decision to close the Zenfone division, resulting in the reassignment of its employees to other divisions such as the ROG Phone division and different areas of the business.
The Zenfone 10, which was recently released, is said to be the final phone in the Zenfone series. This news comes as a disappointment to Zenfone fans who have appreciated the clean Android experience and compact form factor offered by the lineup. The loss of the Zenfone lineup is expected to have a significant impact on the smartphone ecosystem.
In addition to shutting down the Zenfone division, ASUS recently took the decision to stop allowing bootloader unlocks for Zenfone owners and removed older Zenfone firmwares from its website. Although ASUS has not yet confirmed the reports regarding the shutdown of the Zenfone division, these actions suggest a shift in the company’s priorities.
The departure of the Zenfone lineup will likely result in fewer options for consumers in the smartphone market, potentially leading to a duopoly dominated by major players. This situation has sparked concerns among consumers about the lack of diverse choices and potential stagnation in the market. However, there is speculation that ASUS may introduce a smaller gaming phone under the ROG Phone brand, focusing on the niche market of gaming enthusiasts.
ASUS’s decision to shut down the Zenfone division has undoubtedly left its mark on the smartphone industry. The company, known for its innovative devices, will be missed by fans who cherished the Zenfone series for its sleek design and user-friendly experience. As ASUS has not yet provided official confirmation, many will be eagerly awaiting any updates or potential announcements from the company regarding its future plans.
In summary, the closure of ASUS’s Zenfone division has left a void in the smartphone market, with consumers lamenting the loss of the clean Android experience and compact form factor. With fewer options available, there are concerns about a potential duopoly in the industry. Nevertheless, ASUS may still have surprises in store, as speculation circulates about a possible gaming phone release catering to a niche audience.
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