Facebook’s beloved “Poke” feature is making a comeback, much to the delight of Gen Z users. The feature, which was popular in the early 2010s for its flirtatious and attention-grabbing capabilities, has been revamped by Meta to make it more accessible in 2024.
Users can now easily find the Poke page by typing keywords like “poking” or “pokes” in the search bar. Since the redesign, pokes have increased by a staggering 13 times, with over 50% of them coming from users aged 18 to 29.
The resurgence of the Poke feature has brought a wave of nostalgia to users, especially those who fondly remember its heyday. Many are embracing the feature once again, using it to flirt, start poke wars, and simply have fun interacting with friends.
Meta’s decision to bring back the Poke feature reflects the company’s efforts to cater to younger users and keep them engaged on the platform. With its newfound visibility and popularity, the Poke feature is sure to continue making waves in the social media world.